Cream is a delightful shop in the heart of Royston specialising in outfits and occasion wear.  Outfits for the Mother of the Bride or Groom are our speciality.

We have been trading for over 40 years and have an enviable reputation for providing a full service to the Mother of the Bride and Groom, and those seeking a perfect outfit for that special day. Our selection of elegant day wear and occasion wear is perfect for other special social events such as garden parties, Christenings, ladies’ day at the races, or for your cruise holiday, to name a few.

We offer an excellent range of lingerie to complement your outfit, and the perfect accessories – from handbags and shoes to hats and fascinators.

No matter what you are looking for, from evening wear to a smart wedding outfit or casual chic, our team are happy to help.

Book an Appointment


Our shop is open six days a week, Monday to Saturday from 9.30am – 5pm.

You are welcome to drop in any time, but if you require a more personal service, we also offer an appointment service, where our team can dedicate the time to help you select the right outfit.

Simply Book an Appointment online or call us on 01763 244073 or email us at

Small Tailoring Adjustments

Free Alterations

Small alterations are undertaken free of charge on non-sale garments purchased in store to ensure a perfect fit.

Bra Fitting

It is just as important that the garments underneath your dress fit well. We provide a bra fitting service to make sure you look and feel great.

Clothing Sizes

Full Range of Sizes

Working with the top occasion wear designers means that we have the best selection – and our outfits come in sizes 8 to 24, meaning that we can help you choose the right outfit for you. Our prices will suit all budgets.