About Us 

Cream is a delightful shop in the heart of Royston specialising in outfits and occasion wear for the Mother of the Bride or Mother of the Groom.

Trading for over 40 years, we enjoy an enviable reputation for providing a full service to the Mother of the Bride and Mother of the Groom, and those seeking a perfect outfit for that special day. Our selection of stylish day wear and elegant occasion wear is perfect for other special social events such as garden parties, Christenings, ladies’ day at the races, or for your cruise holiday.

We offer an excellent range of lingerie to complement your outfit, and the perfect accessories – from handbags and shoes to hats and fascinators.

No matter what you are looking for, from a smart wedding outfit or casual chic attire to stunning evening wear, our team are happy to help.

Book an Appointment


Our shop is open six days a week – Monday to Saturday from 9.30am to 5pm.

You are welcome to drop in any time, but if you require a more personal service, we do offer an appointment service, where our team can dedicate the time to help you select the right outfit.

Call us on 01763 244073 or email us at info@creamfashions.com.

Small Tailoring Adjustments

Free Alterations

Small alterations are undertaken free of charge on non-sale garments purchased in store to ensure a perfect fit.

Bra Fitting

It is just as important that the garments underneath your dress fit well. We provide a bra fitting service to make sure you look and feel great.

Clothing Sizes

Full Range of Sizes

Working with the top occasion wear designers means that we have the best selection – and our outfits come in sizes 6 to 24, meaning that we can help you choose the right outfit for you. Our prices will suit all budgets.